Web Marketing Project Manager at Bayer Healthcare

Duration: 2.5 years (2007-2009)

Location : Lille, France

Industry: Pharmaceutical industry

In charge of promoting (evangelist) digital initiatives in a pharma (regulated) environment.

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  • Manage my team (2 people) and people in the projects
  • Implement web & e-mailing campaigns (websites, SEO, analytics)
  • Train the users on the web tools and support the healthcare professionals
  • Perform a business intelligence and make recommendations to the Board
  • Evangelize the Business and put POCs in place

Stakeholders: Board, marketing directors, product managers, communication, regulatory affairs, agencies

Environment: Agile, Google Analytics, Sarbacane, MS Project, Lotus Notes, Interwoven Teamsite, Webtrends, Typo3, SeeURank, Piwik, Talentsoft (R.FLEX)