Social Media is a new channel to gain customer awareness. As companies begin tracking reach and frequency the opportunity exists to engage in sentiment analysis, revenue attribution and business strategy guidance. The ability to correlate social media behavior and brand attitude to online behavior and revenue event outcomes opens the door to predictive business strategy analysis. The prospect of elevating social media from brand bellwether to business roadmap gives progressive companies a significant competitive edge.
Date and time: Wed, Sep 2, 2009 7:00 PM – 8:00 PM CEST (Paris)
Attend this webinar to:
- Learn how social media metrics can be used for more than a brand attitude gauge
- Understand how to capture and trend stated opinions and correlate them to business outcomes
- Take a look at the future of linking opinion and outcomes as a leading indicator to guide business strategy